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Introduction
Proactively
Manage Intellectual Property Assets
Patent
Searches and Reviews
Licensing
Technology Can Provide a Revenue Stream
and Assure Access to Technology
Introduction
 Intellectual property management is growing in importance. Biotechnology companies have formed and prospered as a result of technology protected with patents. A strong patent estate can be translated into a technology platform that is valued in the market place. In the last 5 to 10 years, the importance of patents, copyrights, and trademarks gained more prominence as business leaders hear of the success of IBM.
For example, by proactively managing their intellectual property estate,
IBM now collects $1 billion in annual revenue.
Proactively
Manage Intellectual Property Assets Case Study
ISSUE: Company had licensed technology from a major university.
University personnel were constantly making last minute requests for
permission to publish.
SOLUTION: The company needed a process to review potential disclosures from a business strategy perspective. A simple
of publication approval procedures
set was developed and files set up.
BUSINESS IMPACT: Company officials are now confident that potential disclosures will be reviewed for intellectual property value in advance of publication. This allows the company to assure the continuing growth of this important asset.
Patent
Searches and Reviews Case Studies
Understanding the competitive landscape
through knowledge of the patent
estate of your competition is key to defining a technology strategy. Know your competition before you start and you will build a better position for your company.
Patent searches
ISSUE: Company had an idea for a new product line, but did not have full knowledge of the competition.
SOLUTION: DNA Bridges®, Inc. conducted an initial patent search through the
US and EPO databases.
BUSINESS IMPACT: The company has a better idea of the competition in the area. In addition, potential development and commercialization partners were identified.
Patent reviews
ISSUE: A university researcher
requested support from a company. The company needed to
determine the value of the science covered in a patent application.
SOLUTION: DNA Bridges®, Inc. conducted a detailed review of the patent application and the public literature. By working with legal counsel, the
business team was able to evaluate the business potential of the technology.
BUSINESS IMPACT: The company was able to negotiate a more favorable agreement with the academic collaborators.
Licensing
Technology Can Provide a Revenue Stream and Assure Access to
Technology Case Study
No single business can create all the technology it needs in
today's technology rich environment. In life sciences, many core technologies must be in-licensed.
DNA Bridges®, Inc. will help organize company efforts for the best return.
ISSUE: Client was considering licensing technology from a major university. The university science was covered in pending, not issued, US patents. Client and university had different views of the technology package's value.
SOLUTION: Working with client patent counsel, DNA Bridges®, Inc. developed an assessment of the filed patents, focusing on claims and prior disclosures. A former collaborator had previously disclosed some of the science
covered in the patent applications. The inventors were not aware of this publication. DNA Bridges®, Inc. also projected the total cost of foreign filing and maintenance fees for the portfolio.
BUSINESS IMPACT: Client was able to negotiate a more favorable license with the university. The university developed a better understanding of issues to consider before investing in filing a patent application. Everyone had a better understanding of the costs associated with the deal.
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