|
Introduction
Business Plan Development and Review
Business Opportunity Evaluation
Technology Assessment and Product Candidate Review
Competitive Analysis
Identification of Corporate Partners and Collaborators
Market Analysis
Introduction
 An essential tool for growing a company, a business plan should include seven essential elements: Business Description, The Market, Development & Production, Sales & Marketing, Management Team, Financials, Gap
Analysis, and Fatal Flaws. A compelling plan should articulate and leverage an organization's core competencies as well as present an effective and efficient road map to commercial success. A functional plan that supports an overall mission
is important in the search for capital as well as in communication with investors, analysts and prospective partners.
Business Plan Development and Review
Case Study
ISSUE: Can the company profitably expand the product line to include an additional product that customers now purchase from a third party?
SOLUTION: DNA Bridges®, Inc. coordinated with the client to form a multi-functional business team to develop a business proposal which addressed the needs of all business
functions: operations, sales and marketing,
development and customer support. By taking the lead on this project, DNA Bridges®, Inc. helped the team develop a proposal to expand the product line, representing a new business potential of more than $50 million in annual revenue. DNA Bridges®, Inc. identified and approached candidate partners, after considering the needed logistics and support services required. Factors considered included: the cost
basis for the business, metrics for acceptable profit margins, level of support costs and added sales costs.
BUSINESS IMPACT: Client's business team gained initial plan and background information to make
an informed decision on this product line extension.
Business Opportunity Evaluation
Using a variety of research tools that include searching primary literature, mining the worldwide databases, conducting one-on-one interviews with scientific experts and thought leaders, DNA Bridges®, Inc. will gain a detailed understanding of the "potential" of an opportunity. Good due diligence includes an understanding of the severity of the clinical need, the economics of use, the technical and regulatory hurdles, the competition- both current and future- and the market.
Technology Assessment and Product Candidate Review Case
Study
In addition to evaluating a technology's or product candidate's
underlying science, DNA Bridges®, Inc.'s assessments will include an understanding of the unmet medical need, the current and future competition, the likely development and regulatory timelines, the potential market size as
well as marketing challenges.
ISSUE: Academic Researcher and potential partner believe they have valuable technology that could form the basis for a new company.
SOLUTION: DNA Bridges®, Inc. conducted market assessment of business opportunities for
the technology, including defining the size of the total opportunity and identifying the initial focus for the marketing
of the technology. Further, DNA Bridges®, Inc. worked with the scientific founders to prepare an easy to understand business description.
BUSINESS IMPACT: Founders seeking funding with a clear understanding of the value of the company's intellectual property assets.
Competitive Analysis
Case Study
With most great ideas, the competition is usually close behind with a similar approach. DNA Bridges®, Inc. can provide clients with the critical information that will allow them to successfully develop and position their idea in light of the current and future competition. This process can lead to the identification of complimentary technology or product candidates resulting in a collaboration, partnership or acquisition.
ISSUE: Client is forming a new company to support development of therapeutic antibodies. Their funding sources required more information on specific disease areas and competition.
SOLUTION: DNA Bridges®, Inc. provided a summary of the total market opportunity in the targeted therapeutic areas. In addition, DNA Bridges®, Inc. was able to provide the client with
background information on a list of potential competitors.
BUSINESS IMPACT: Client
received extensive disease and competitive information and was able to respond to investors in a timely and educated manner.
Identification of Corporate Partners and Collaborators
Case Study
If clients are interested in partnering or
in financing research programs or product candidates, DNA Bridges®, Inc. can:
- identify the right corporate partner
- provide introductions to VCs, angels and incubators
- prepare the selling documents as well as the presentations
- initiate discussions
- prepare MTA and CDAs
- promote company
- help structure the deal
- identify milestones and establish goals
- manage the process
ISSUE: Client had a new technology developed for their business. The R&D team knew this technology would be of interest to other
external businesses. The R&D team did not know how to identify potential partners in the alternative business arena. In addition, they were having difficulty getting their business people to understand that out-licensing this technology selectively could generate significant revenue.
SOLUTION: DNA Bridges®, Inc. met with R&D to gain an overview of the applications their company is going to develop. They identified the pharmaceutical industry as a potential target for their technology and worked with the client to generate a set of criteria for potential partners. They developed a background piece for several companies, including
technology and strategic & business compatibility for
out-licensing goals.
BUSINESS IMPACT: As a result of the background gained by R&D, business management now has a better understanding of the value of the technology. R&D is now working directly with the business in new ways to identify and commercialize the technology.
Market Analysis Case
Study
While a technical analysis provides an understanding of the functionality and possible range of commercial uses, market analysis attempts to match the potential of your technology with unmet market needs and help position your product. The market analysis will: identify barriers that if broken could provide new opportunities, identify market segments for maximizing profits and match your product to a specific market segment, monitor
competition and define commercial requirements for market success.
ISSUE: Client was forming a new company. In order to gain funding, the management needed to understand and communicate the market size, market dynamics and long term potential of their technology.
SOLUTION: DNA Bridges®, Inc. developed a series of application areas in the life sciences for the technology. Several business models were considered and opportunity assessments were performed. The resulting business opportunity was projected to be over $1 billion.
BUSINESS IMPACT: Client was able to present a clear corporate strategy and
respond to specific questions from potential investors. Multiple investors considered funding the company.
|
Home
Services
