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Maximizing Your One-on-one
Partnering Experience at BIO
Tips for Successful Partnering
By Robert Meister,
DNA Gateway International, LLP
If you have not partnered at BIO,
your freshman (even sophomore) experience can be
daunting, to say the least. Information about
Partnering at BIO 2006 is buried in the Business
Forum section of BIO's Web site (business-forum.bio.org/opencms/bf/2006/partnering/).
Unfortunately, there is very little information
about the partnering logistics. Here are ten
tips that will help you get the most out of your
partnering experience.
- Make sure you meet the
partnering deadlines! Both the US and European
BIO conferences set important partnering
deadlines. It is imperative that you meet the
“Company Background” and “1st Round Meeting”
deadlines. Failure to meet these two deadlines
will have tremendous impact on the success of
your partnering experience.
- Take your time when filling
out the “company background” information
online. This information is what other
companies use to identify prospective
partners. The more information you have about
your company and its pipeline, the better!
- Become familiar with the
meeting layout. Do a dry run so you know
exactly where you are going and how much time
it takes to get there.
- Know your partner. Have
hard copies of the company profiles arranged
in the order of your meetings.
- Have plenty of business
cards.
- Always attend the meetings
with another colleague from your company.
Decide who is going to take the lead and let
the other person take notes.
- If a company requested the
meeting with you, ask them exactly what they
are looking for.
- Make your 'elevator pitch'
quick and easy to understand.
- If you are going to present
your corporate deck, don't use a laptop. A
hardcopy of your presentation is much more
efficient. Afterwards, post your deck to your
corporate Web site and send an email with the
URL. This is a great call to action.
- And finally, the most
important tip to successful partnering –
Follow up, follow up, follow up. We recommend
a thank you email after the conference
followed by a 'next plan of action' email one
to two weeks later.
The one-on-one partnering
format features private cubicles clearly
marked with numbers. Some of the major
biopharma companies may have larger partnering
rooms with their names branded on the outside.
Typically, you can expect each cubical to be
set up with four chairs, a table and a power
strip. Each meeting lasts exactly 30 minutes.
Partnering is a 'company' fee. In the U.S.,
only one person from each company will need to
pay to schedule one-on-one partnering
meetings. If you are a presenting company and
have paid the optional presentation fee,
partnering is included. Partnering at BIO 2006
will run $500 for BIO members and $750 for
non-BIO members.
Remember, partnering meetings with proper
planning, due diligence and a friendly
approach can create significant opportunities!
Important BIO 2006
Partnering Deadlines
- Friday, March 10
Complete Company Background Information
Company Profile - Delegate Profiles -
Licensing Projects - Availability
- Friday, March 24
Conference Handbook & CD-ROM Closes
Company Profile Must be Complete for
Inclusion
- Friday, March 31
Meeting Request Deadline - 1st Round
- Monday, April 3
Preliminary Partnering Schedule Available
Online
- Friday, April 7
Meeting Request Deadline
Final Day for Pre-conference Meeting
Requests
- Friday, April 7
Final Pre-conference Partnering Schedule
Available
- Sunday, April 9
Business Forum Opens - 3:00 PM
McCormick Place, South Building, Hall A2
Schedules Available at Business Forum
Intranet Center
- Monday, April 10
Business Forum - 8:00 AM - 5:30 PM
- Tuesday, April 11
Business Forum - 8:00 AM - 5:30 PM
- Wednesday, April 12
Business Forum - 8:00 AM - 5:30 PM
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